• It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics.
  • Students will be taught by specialists, including strong collaborations with staff from Henley Business School. 
  • An important part of the degree is a consumer-based market research project.
  • Students will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges.