• Year 1 covers core subjects such as marketing, finance, and operations. These principles will provide context for the rest of the course. During this first year, students will study with Management and International Management students.
  • In Year 2 students will develop the depth of their marketing knowledge. Students will be able to customize their studies with optional units. These let them explore other areas of interest such as business law and emerging markets.
  • In Year 3 students will apply their skills and knowledge on a placement year. This will be a marketing role and is usually paid. Students will gain a competitive advantage in the job market with this valuable experience.
  • In the final year, students will grow their marketing expertise with specialist units as well as options. Students will develop a product from a brief, prototype it, and plan a launch. These skills will help them to excel in a professional marketing role.