Marketing Management at University of Aberdeen is ideal for students who want to pursue a vibrant and fulfilling career in marketing Ð across a diverse range of business environments.
Marketing is one of the most popular graduate jobs you will come across and on this programme, we help you market a very important product - you. Selling you as a marketing professional is what this programme is all about.
The programme offers all the elements of a high-level Master's with an innovative approach.It is built around the very latest marketing research insights into what employers need, current expert thinking and real-world practical experience.
Academic skills from your degree, such as the ability to interpret complex information, solve problems and work to deadlines will help open doors into a marketing career. Plus, practical skills are central to the programme. Within a core structure of eight learning modules and a dissertation/project, you will learn how to:
- Appraise the marketplace for opportunities and threats.
- Understand the role of marketing within an organisation.
- Critically appraise and challenge the relevance and practicality of marketing theories.
- Interpret, apply and adapt marketing theories for use in practical settings.
- Think and operate creatively to scope, refine and deliver practicable marketing proposals and solutions.
- Translate ideas, theories and plans into practice.
- Promote products via traditional and online media.
- Work effectively as part of a marketing team.
There are also live learning projects Ð Ô2 industry weeksÕ where you will pick up the sort of practical tools and techniques you can immediately apply to the day job .
The programme also gives the option of a practical Ôconsultancy projectÕ focused on an industry-relevant company issue.
Careers
If you are looking for a challenging and exciting career in business and have a results-driven, hands-on approach, combined with an entrepreneurial attitude, this could be just the programme for you.
Marketing is used by virtually every organisation, both commercial and public and the quality of that marketing often determines a businessÕs success or failure. Whether itÕs a financial institution, fashion retailer, government department, e-business or charity organisation Ð each needs good marketing to succeed and each requires a different kind of sell. By applying your marketing nous in whatever field or industry interests you, you can be a key player in driving the success of any business.
This programme has been designed to prepare you for a wide range of marketing and management roles. You will develop the skills to pursue a career in all aspects of marketing including;
- Branding
- Customer relationship management
- Marketing
- International marketing
- Advertising
- Promotion
- Market research
