- MSc in Fashion Management at Robert Gordon University is a 1 year.
- It is an on-campus program offered on a full-time basis.
- At Robert Gordon University studying the MSc Fashion Management combines an exciting mix of business, branding, strategy, and communication modules. Students gain an understanding of the fashion and retail industry in the global marketplace today.
- This course is aimed at those who need to gain specialist fashion knowledge and skills alongside marketing and management techniques specific to the international fashion industry.
- It is ideal for students who have an undergraduate honors degree in Communication and Media, Marketing or Management as well as Fashion Design students who wish to further their business, marketing, and management understanding.
- This MSc Fashion Management course at Robert Gordon University covers the creative, managerial, and commercial aspects of the global fashion industry.
- Students will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring students are equipped with the relevant knowledge and skills for a rewarding career.
- A key feature of the MSc Fashion Management course is digital literacy, including, strategic digital communications and analytics. Students will also develop an understanding of fashion brand management, including, luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified, and satisfied.
- Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalization, and ethical issues will also be taught.