• This degree will provide students with skills that managers and marketing professionals require to manage and market products and services effectively within a globalised and competitive business landscape. The programme is structured to enable students to develop a range of theoretical and practical business skills with a marketing focus, including; e-marketing, branding, strategy, relationship management and advertising. Such knowledge and skills are required to be effective within a professional context. Therefore, the marketing pathway allows students to shape their studies towards their career ambitions and develop the specialist marketing skills to thrive in a business environment.