• Companies are always in search of new and innovative digital strategies to stay relevant and profitable in a dynamic and competitive market.
  • Understanding a customer’s experience and the requirements of a business are key to developing ideas and creating successful marketing strategies.
  • Over a period of 12 months, this 14-course program will cover the core concepts of digital marketing, strategic social media marketing, search engine optimization, search engine marketing, display marketing, effective content marketing, remarketing, email marketing, mobile app marketing, digital analytics, and digital strategy and planning.
  • From using social media tools (LinkedIn, Twitter, Facebook) to market their business and connecting with an audience to discovering how to drive sales and increase customer engagement through search engine optimization.
  • Students will learn how to tackle the fast-paced profession, its strategies and related practices.