• The Bachelor of Arts (Honours) Marketing is developed and awarded by the University of Stirling, UK.
  • Sports University of the Year (The Times and The Sunday Times Good University Guide 2020)
  • 5 Stars for Teaching, Employability, Internationalisation, Facilities and Inclusiveness (QS World University Rankings 2020)
  • Marketing – Top 2 in Scotland, Top 10 in the UK (The Complete University Guide 2020)
  • Sports Science – Top 5 in Scotland, Top 20 in the UK (The Complete University Guide 2020)
  • Top 25 UK institutions for Business and Management (Research Excellence Framework 2014)
  • Marketing is at the center of what businesses do. It helps organizations work out how they can identify and satisfy customer needs using strategic thinking, business acumen, and carefully designed communications.
  • In a digital age of 24/7 connectivity, students need to be prepared for the rapidly-shifting landscape of marketing, while still exploring the timeless truths that have always underpinned the discipline.  
  • Students will comprehend how appropriate marketing strategies with a digital focus are developed within a changing environment to meet various business, marketing, and stakeholder demands, as well as the use of relevant communication and information technologies for application in business and marketing.