? Intensive and academically challenging, the programme focuses on developing the skills required to analyse, evaluate and appreciate the unique needs of Asian consumers. With an analytical, quantitative and qualitative understanding of Asian consumers, graduates of the programme will empower companies with the competitive edge in product innovation, design, branding and communications.
The one-year, part-time Master's programme offers:
- theories, frameworks and tools necessary to develop and implement innovative, value-added marketing solutions that maintain superior customer satisfaction.
- experiential learning by utilizing a full range of teaching and learning approaches, including lectures, seminars, published and "live" case studies, site visits and applied projects.
- an understanding of the influence of environmental changes on consumption behaviour and how to overcome these challenges.
- an opportunity to benchmark your own practices against the best and elevate your organisation to the next level.
