It gives you a strong grounding in market analysis, planning and decision-making techniques, as well as consumer and business behaviour theories relevant to modern marketing practice. The curriculum places a strong emphasis on experiential pedagogical methods, and you can expect to learn through business cases, computerised simulations, field trips, consumer experiments, online tools and various team projects.
The Bachelor of Business programme is made up of two main components:
?Core and Broadening.
- ?The Core component bridges theory with real-world practice to equip you with strong competencies in problem-solving and interpersonal skills that will enable you to handle unstructured, complex and strategic challenges in the business arena. Included in this are courses specific to the specialisation that you have opted for.
- ?The Broadening component, or the General Education Requirement (GER), allows you to broaden your perspectives through a course of study that is beyond your major discipline.
