New Delhi: On February 18, 2023, Imarticus Learning and the Indian Institute of Management Raipur (IIM Raipur) will introduce their new executive certificate programme for strategic Chief Marketing Officers (CMOs).

IIM Raipur is offering a 10-month curriculum called the new-age executive certificate programme for Strategic Chief Marketing Officers is especially for professionals in mid to senior-level positions. According to the official release, it aims to acquaint them with the current marketing industry difficulties and foster meaningful interactions between CXOs inside and outside the organisation.

An undergraduate degree and five years of professional experience are the prerequisites for the course. Learners will obtain a certificate from IIM Raipur at the conclusion of the programme.

The programme places a strong emphasis on comprehending client needs, developing marketing strategies, carrying out business decisions, and putting masterplans into practise in order to assist the organisation in achieving its goals.

"Learners will receive comprehensive and demanding instruction from professionals in the field, including 120 hours of live interaction with the distinguished professors of IIM Raipur, a three-day campus engagement, and certification from the school. They can take advantage of advantages and chances that have been granted to them as IIM Raipur executive alumni, the statement said.

Candidates will also receive the theoretical knowledge and real-world experience necessary to make crucial tactical and strategic choices about client acquisition, retention, and development.

Five masterclasses under industry professionals will be hosted as part of the programme. The CMO training course, Wharton Interactive Simulations, Masterclass by CMOs, and Networking to increase your net worth are the four main elements of the course.

Imarticus Learning's founder and MD, Nikhil Barshikar, stated: "Marketing is one of today's fastest-growing industries, and demand for qualified C-suite level employees is soaring. To develop, nurture, and upskill visionaries and leaders in the marketing industry, the Executive Certificate Programme for Strategic Chief Marketing Officers is a programme built exclusively for seasoned professionals. It aids students in upgrading their skills and keeping up with the most recent developments in the industry, which will help them land greater professional and financial prospects. By changing learning strategies, this will assist us in developing a strong workforce.

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