Knowledge of marketing provides a better understanding of the flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the economic, legal, technological, political, environmental and social objectives of society.

Marketing graduates are sought all over the world in business and government. They can be found in all levels of business, from hi-tech industries producing highly innovative goods and services, through to retail and hospitality. Gaining a Marketing degree can provide many opportunities for employees and the organisations in which they work.