Lincoln's Bachelor of Agribusiness and Food Marketing degree will equip students with a sound applied knowledge of core business concepts and the unique commercial considerations of the multi-billion dollar primary production industry. A rapidly growing global population and the constraints of finite resources require a more savvy approach to the business of food production and food marketing. Likewise, the increasing sophistication and purchasing power of consumers throughout the world means an increasing demand for a diverse range of high quality products. Students will gain a contextual understanding of the global agribusiness and food marketing sectors to meet this demand.