The at ? primary focus is to equip you to become a practitioner, allowing you to meet the needs of industry, and solve the data problems of the world. However, there will also be an alternative path that will focus on preparing students for research in the area (e.g. going on to do a masters by research or PhD).

The proposed degree is inherently multidisciplinary, featuring Information Science and Marketing, which gives the degree a strong business focus; as well as contributions from Computer Science and from Statistics.

Once you have completed the MBusDataSc you will have developed an advanced knowledge of data science. You will understand how data analysis can be used in business, including being able to identify opportunities to use data, be aware of ethical and privacy issues and possible mitigations, and be able to select appropriate means of presenting the results of analysis. You will be able to select and apply techniques to manage and analyse large collections of data.

Careers

Universities around the world can hardly produce data scientists fast enough. To meet demand the United States alone will need to increase the number of graduates with skill in handling large amounts of data by as much as 60 percent, according to a report by McKinsey Global Institute. There will be almost half a million jobs in five years, and a shortage of up to 190,000 qualified data scientists, plus a need for 1.5 million executives and support staff who have an understanding of data.?

The average salary in the USA for a qualified Data Scientist is $90,000, and more than $100,000 for those with prior experience.