Entrepreneurship pertains to how to recognise, assess and exploit attractive opportunities using innovation, leveraging risk, and engaging in competitively aggressive action. Entrepreneurship refers to all aspects of setting up, running and growing new business ventures. Together, these disciplines help managers develop and grow businesses of any size (including new ventures).

A major in Strategy and Entrepreneurship is a useful companion to a technical degree as it adds a managerial way of thinking to technical competence.

• Entrepreneurship is one of the fastest growing majors internationally in universities with over 2,000 programmes globally. UC has an internationally recognised group of scholars in Strategy and Entrepreneurship who are active researchers and award-winning teachers. In addition, the Strategy and Entrepreneurship academics have an impact on government and industry, for example studying how Christchurch's rebuild was most effectively accomplished by one coordinating super-organisation and whether business accelerators create jobs in New Zealand or build community entrepreneurial capabilities.