Strategic research methods, advertising and promotion, merchandising, sales, and management of products and services are utilised in the process, which applies to profit-oriented firms as well as not-for-profit organisations.Why study Marketing at UC?
- UC is the top-ranked Marketing department in New Zealand for research (the latest Tertiary Education Commission 2012 PBRF assessment) and our lecturers are regular recipients of teaching awards at UC.
- Students are encouraged to get involved in annual UC-wide competitions such as entr? for young entrepreneurs and communities such as the UC Centre for Entrepreneurship. Students regularly enter and succeed in inter-university business challenges too. All these opportunities allow Marketing students to build their new product and service development, planning, project management and teamwork skills as well as gain real-world experience and make connections with businesses and the community.
- Internships and company-related projects taken as part of your BCom count towards your degree and help enhance your r?sum?. Students have worked with a diverse range of organisations, such as Animates, Burgerfuel, Creatrix Ltd, Deep South Ice Cream, Golden Eagle Brewery, Harvey Cameron, Riccarton House, Top Hi-Fi and others.
