If students have an undergraduate degree in a non-business discipline or a business degree in an unrelated field, this program has been designed to kick-start their career in marketing.
Develop advanced skills and knowledge in business and marketing as well as a strong platform of professional skills. Students will graduate with an appreciation of current international trends in practically-focused marketing topics, enhancing their competitiveness.
Program Structure:
- The Master of Marketing is an 18-month, 240-point program studied over six quarters.
- Students will study core business courses before continuing to a set of specialized marketing courses that focus on contemporary marketing practice, market analysis, marketing communications, digital marketing, and strategy.
- Students will also complete four professional development modules as an important component of their degree.
- These will equip students with the professional skills that they will need to enhance their employability and success in the business world.
