• Students will learn to recognise the key characteristics governing a particular company and then identify the factors that are critical to its success in preparation for the business world.
  • Students will be introduced to entrepreneurship principles and encouraged to flex their creative skills. 
  • Students will apply their marketing knowledge with a real-life client in Year 3. 
  • Students will understand digital marketing tools and the latest industry trends in buyer behaviour in a global marketplace.
  • Students have the flexibility to exit the programme after Year 2 with a Level 6 Higher Certificate in Business. 
  • Graduates of the programme have excellent progression opportunities onto the final year of a Level 8 business degree.