• Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. 
  • Subjects include Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour and Market Research. In Year 4, students will study subjects such as Business Intelligence, Market Dynamics and Consumer Journey Mapping, and can specialise in areas such as project management, strategic management, international selling and sales, business strategy and marketing consultancy.