• In this programme, developed with the aid of industry practitioners students will exercise  creativity in areas such as creating advertisements, organising and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, etc.
  • In Year 1,  introduced to advertising, marketing and social media marketing.  learn the fundamentals of analysing media, and  find out how to explore the mind of the consumer.  develop  IT skills and learn how create apps. Industry experts will tell  all about the advertising industry.
  • In Year 2,  learn all about graphic design and how to use Photoshop. find out about the rapidly changing media landscape and  learn the fundamentals of advertising law. A PR module will teach  how to write a press release and how to handle a corporate crisis. Y IT and data analysis skills will be further developed so that students  can use data to create targeted campaigns.
  • In Year 3,  organise an event and fundraise for charity and using cameras and software, making own radio and TV advertisements  learn how to build an effective, functioning website that can be linked to social media. This is the year that  will be given the opportunity to work with a real company on an advertising project.
  • Final year culminates in the year long Advertising Portfolio module. It takes place in a simulated agency setting, AdLab that is fully equipped with Mac computers. Students work in a team, take a brief from a real company, design a fully integrated campaign, and present  solutions that company and  lecturers. This module will give excellent networking opportunities, and students will leae with a portfolio of work to show potential employers. Previous clients have included DSPCA, Vodafone, Concern, Club Orange and Shamrock Rovers. As well as this module, you'll learn about brand management, entrepreneurship, business ethics and marketing management.