This course is designed to equip students with the relevant skills required for a successful career in Marketing. With a blend of traditional and contemporary thinking, we ensure that our students understand the fundamental building blocks of ‘how to market’ in the 21st century and the modern technologies that connect businesses to their consumers today.

Analytical and practice-based training is delivered by expert faculty and executives from top multinationals, with a focus on providing corporate connections to the marketing and digital marketing industries. This program focuses on marketing strategy, branding, advertising, consumer behaviour, and the digital marketing communication skills required for graduates to excel in their choice of specialized marketing career.