- The MSc in Electronic Commerce is designed for graduates of business and computing degrees who want to advance their careers in the growing ICT industry in Ireland and abroad.
- The programme is designed to produce the kind of digital business technologists, managers, entrepreneurs and innovators in greatest demand by the information economy.
- The ever increasing popularity of E-commerce and the emergence of data analytics technologies creates new opportunities and challenges for organisations to compete online, develop innovative consumer experiences and processes and harness consumer data in meaningful ways.
- Graduates from the programme will be equipped with knowledge and practical skills in a host of digital technologies fostered through working on applied and client-based projects in electronic commerce and digital marketing.