• This course is designed for graduates who have taken no or a very limited amount of management or marketing in their undergraduate degree.
  • If students wish to pursue a career in management or marketing or to focus on a specific strategic innovation, enterprise, or marketing capability, the course is suitable for them.
  • People from a variety of academic backgrounds, including science, arts, engineering, law, and social science attend this course. It is also suitable for those with professional or academic qualifications like medicine or accounting. 
  • This unique program places great emphasis on the creative and innovative aspects of management and marketing which are essential for business careers and for the development of a knowledge-based economy.