• This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The program is suitable for business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters to students with an undergraduate background in psychology, social science or other cognate disciplines that inform marketing theory and practice.
  • Marketing plays a central role in creating, communicating, capturing, and sustaining value for organizations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organizations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern-day businesses to employ skilled marketing professionals and underpins the strong demand for graduates.