Ireland has a vast market that brings up a wide range of opportunities for fresh graduates. The Marketing sector in particular is flourishing. Master in Digital Marketing in Ireland is a one-year full-time degree that involves learning tools such as Google Analytics, Google Adwords, Facebook Insights tools, etc among other Digital Marketing subjects. In a Digital Marketing course, you will learn Digital channels to reach customers. Generally, students having a bachelor's degree in Marketing or management-related discipline are given preference for admission to Masters in Digital Marketing in Ireland universities.
Masters in Digital Marketing in Ireland: Highlights
| Course Duration | 1 year (3 semesters) |
| Course Type | M.Sc (Full-time and Part-time both) |
| Intakes | September |
| Academic Requirements | Bachelor’s degree with honors |
| English Proficiency Requirements | IELTS/ TOEFL iBT/PTE |
| Tuition Fees | 11,000-23,000 EUR (9 - 18 lakh INR) |
| Average Salary | Up To 70,000 EUR (57 lakh INR) |
| Top Recruiters | Google, LinkedIn, Twitter, Facebook |
Top Universities for Masters in Digital Marketing in Ireland
The best universities in Ireland for Masters in Digital Marketing are tabulated below.
| Universities | Course | Deadlines | Tuition Fees (EUR) |
|---|---|---|---|
| University College Dublin | MS Digital Marketing | - | 23,100 |
| University of Galway | MS Digital Marketing | Applications open in Early October | 17,640 |
| Dublin City University | MS Digital Marketing | 1 July 2023 (September 2023) | 17,000 |
| Technological University Dublin | MS Digital Marketing | - | 13,500 |
| Dublin City University Business School | MS Digital Marketing | 1 July 2023 (September 2023) | 16,000 |
| Trinity College Dublin | MS Digital Marketing Strategy | 31 July 2023 (September 2023) | 21,500 |
| Maynooth University | MS Digital Marketing | 30 June 2023 (September 2023) | 15,000 |
| Munster Technological University | MS Digital Marketing Strategy | 31 May 2023 (September 2023) | 12,000 |
| Technological University of Shannon | MS Digital Marketing | - | 14,500 |
| South East Technological University | MS Digital Marketing and Analytics | 31 July 2023 (September 2023) | 11,250 |
What is Masters in Digital Marketing in Ireland?
A Masters in Digital Marketing in Ireland will help students kick-start an amazing career in the business market. Students will develop a thorough understanding of how Digital technology can be used to improve the effectiveness and efficiency of Marketing at all stages of the business value chain. In a Digital Marketing course, you will learn Digital channels to reach customers. Some course modules taught in this program are:
- Strategic Digital Marketing
- Inbound Marketing
- Data and Digital Marketing Analytics
- Search Engine Optimization and Analytics
- Professional Development for Marketing
- Social Media and Digital Advertising
Why Study Masters in Digital Marketing in Ireland?
Digital Marketing has replaced the traditional methods of Marketing in today's era due to the increasing popularity of e-commerce, social media sites, etc. Thus, jobs in this field are also on the rise. Following are some of the reasons that suggest why pursuing a Masters in Digital Marketing in Ireland is a good choice:
- The universities in Ireland are among the top Digital Marketing universities in the world.
- The NFQ of Ireland helps international students in comparing their qualifications according to the study they are planning to pursue in the country.
- Job prospects for this degree are great in the country. The University College Dublin has an 82% employment rate within 6 months of graduation.
- International students can apply for a post-study work visa and work for 2 years after graduation.
Masters in Digital Marketing in Ireland Admissions
You can get admission to Masters in Digital Marketing in Ireland after meeting the requirements of the universities which is getting a Bachelor’s degree with honors in the relevant fields (business, communication, etc.). Some other requirements are also mentioned in this section.
Eligibility Criteria for Masters in Digital Marketing in Ireland
| University | Academic Requirements | English Language Requirements |
|---|---|---|
| University College Dublin | A Bachelor’s degree(Hons) with 60-69% (2-grade Ireland scale) | IELTS - 7.0, TOEFL iBT - 100, PTE - 65 |
| University of Galway | A Bachelor’s degree (Hons) in business or Marketing with 60-69% (2.1 - grade Ireland) | IELTS - 6.5, TOEFL iBT - 88, PTE - 61 |
| Dublin City University | A Bachelor’s degree (Hons) in business or journalism, communications, media studies with 60-69% (2.1-grade Ireland) | IELTS - 6.5, TOEFL iBT - 92, PTE - 63 |
| Technological University Dublin | A Bachelor’s degree(Hons) with 60-69% (2.1 - grade Ireland scale) | IELTS - 6.5 |
| Dublin City University Business School | A Bachelor’s degree (Hons) in business or journalism, communications, media studies with 60-69% (2.1-grade Ireland) | IELTS - 6.5, TOEFL iBT - 92, PTE - 63 |
| Trinity College Dublin | Bachelor’s degree (Hons) with 60-69% (2.1 - grade Ireland scale) | IELTS - 7.0, TOEFL iBT - 100, PTE - 65 |
| Maynooth University | A Bachelor’s degree (Hons) in business with 50-59% (2.2-grade Ireland) | IELTS - 6.5 |
| Munster Technological University | A Bachelor’s degree (Hons) in business or journalism, communications, media studies with 50-59% (2.2-grade Ireland) | IELTS - 6.5 |
| Technological University of Shannon | A Bachelor’s degree (Hons) in business with 50-59% (2.2-grade Ireland) | IELTS - 6.0 |
| South East Technological University | A Bachelor’s degree(Hons) with 60-69% (2-grade Ireland scale) in Marketing, business, or computer science or cognate programs | IELTS - 6.0 |
Additional Requirements for Masters in Digital Marketing in Ireland
Besides the academic and English Language proficiency requirements, there are some additional requirements that must be fulfilled in order to complete the application. Some universities also require students to clear an interview round as well. These are as follows
| A completed application form | Official Transcripts provided by the previous institutions and universities | Statement of Purpose (SOP) |
| Work Experience (If you do not meet the academic requirements, you can prove the experience and get admission) | 2-3 Strong Letters of Recommendation (Can be academic or professional) | CV/Resume |
Cost of Studying Masters in Digital Marketing in Ireland
This section includes information on the costs involved in studying in Ireland which include the tuition fees as well as living expenses.
Tuition Fees for Masters in Digital Marketing in Ireland
The tuition fees for Ireland universities for the course of M.Sc Digital Marketing is mentioned in the table below.
| University | Tuition Fees (EUR) | Tuition Fees (INR) |
|---|---|---|
| University College Dublin | 23,100 | 18,88,771 |
| University of Galway | 17,640 | 14,42,334 |
| Dublin City University | 17,000 | 13,90,005 |
| Technological University Dublin | 13,500 | 11,03,827 |
| Dublin City University Business School | 16,000 | 13,08,240 |
| Trinity College Dublin | 21,500 | 17,57,947 |
| Maynooth University | 15,000 | 12,26,475 |
| Munster Technological University | 12,000 | 9,81,180 |
| Technological University of Shannon | 14,500 | 11,85,592 |
| South East Technological University | 11,250 | 9,19,856 |
Cost of living in Ireland
| Expense Type | Average Cost (EUR) | Average Cost (INR) |
|---|---|---|
| Accommodation (On-Campus) | 600-680 | 49,000 - 55,000 |
| Accommodation (Rental) | 500-600 | 40,000 - 49,000 |
| Food | 250-350 | 20,000 - 28,000 |
| Transport | 65-85 | 5,000 - 7,000 |
| Textbooks and Materials | 75 | 6,000 |
| Mobile Phone | 20 | 1600 |
Scholarships for Masters in Digital Marketing in Ireland
International students willing to study Masters in Digital Marketing in Ireland can opt for various financial aid options to support their education and living costs. The table below caters to various international scholarships in Ireland:
| Scholarship | Eligibility | Award |
|---|---|---|
| M.Sc Academic Excellence Scholarship | Self-sponsored candidates enrolled in full-time M.Sc program in University College Dublin | 25-50% tuition fees |
| South Asian Student Scholarship (Closed for 2022/23) | Post-graduate students accepted an offer from University of Galway | 1000 EUR to 50% tuition fees |
| Irish Government Scholarship | Offered a master’s course in Irish University | Full tuition fees and 10,000 EUR for living expenses |
Masters in Digital Marketing in Ireland: Placements
The table below shows the various job opportunities in Ireland and the average annual salary of graduates:
| Job Role | Average Annual Salary (EUR) | Average Annual Salary (INR) |
|---|---|---|
| Marketing Manager | 45,905 | 37,53,422 |
| Digital Marketing Manager | 39,829 | 32,56,618 |
| Business Analyst | 40,205 | 32,87,361 |
| Social Media Manager | 29,170 | 23,85,085 |
| Digital Marketing Executive | 37,500 | 30,66,187 |
| Product/ Project Manager | 70,000 | 57,23,550 |
Masters in Digital Marketing in Ireland: Return on Investment
Studying Masters in Digital Marketing in Ireland can bring in a lot of benefits for the graduates as the return on investment is huge and there are good placement opportunities.
| University | Tuition Fees (EUR) | Average Annual Salary (EUR) |
|---|---|---|
| University College Dublin | 23,100 | 35,507 |
| Dublin City University | 17,000 | 78,000 |
| Technological University Dublin | 13,500 | 50,000 |
| Trinity College Dublin | 21,500 | 60,000 |
| Maynooth University | 15,000 | 42,000 |
Masters in Digital Marketing Ireland: Comparison By Universities
| University | Tuition Fees (EUR) | LORs/SOPs | Application Portal |
|---|---|---|---|
| University College Dublin | 23,100 | 2 LORs (One Academic and one Professional) | https://www.ucd.ie/registry/admissions/apply.html |
| Dublin City University | 17,000 | 2 LORs (One Academic and one Professional) SOP | https://dcuie.elluciancrmrecruit.com/Apply/ |
| Technological University Dublin | 13,500 | SOP | https://eu-quercus.elluciancloud.com/app/dit/f?p=PV_ONLINE_APP:101::::APP:APP_COURSE_INSTANCE:280064102 |
| Trinity College Dublin | 21,500 | 2 LORs (Academic) | https://my.tcd.ie/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=DPTBU-DMST-1F09&code2=0014 |
| Maynooth University | 15,000 | 2 Academic LORs | http://www.pac.ie/main.php?inst=mh&ln=e |
The combination of strategic, Google Analytics and practical elements will provide graduates of Masters in Digital Marketing in Ireland with a distinct advantage in the marketplace. Top universities for Masters in Digital Marketing in Ireland improve their Digital skills making the students industry-ready and pursuing exciting jobs in the Digital capital of Europe.
Frequently Asked Questions
Ques: Is Digital Marketing in demand in Ireland?
Ans: The demand for Digital marketers is continuing to grow in Ireland, the employment rate of graduates in the field is almost 80%. So it is in great demand.
Ques: Is Ireland good for Masters in Digital Marketing?
Ans: With the increasing use of Digital shopping, and advanced technology, there is no better field to work in than Digital Marketing in the corporate world. The job openings are increasing day by day in Ireland as it has one of the largest advertising formats.
Ques: How much does a Digital marketer earn in Ireland?
Ans: The average yearly salary of a Digital Marketing manager is 39,829 EUR. There are other job roles that provide good salary packages.
Ques: Is it easy to get a job in Ireland after masters?
Ans: The job market in Ireland is flourishing and the unemployment rate is less than 5% so it is easy to get a job in the country.
Ques: Is Digital Marketing a critical skill in Ireland?
Ans: With a degree in Digital Marketing and the appropriate skills, a student can easily land a job in the field with a good salary.
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