The degree prepares students to be innovators and creative leaders, entraining students who want to capitalise on both entrepreneurial and creative abilities. Combining insights, theory, research, methods and practices that embrace a combination of design thinking, functional design and process design, the academic focus provides students with a blend of thinking tools that will equip them for the challenges facing all sectors of society. A central pedagogical feature of the degree program and central graduate quality is the ability to balance analytical forward-thinking approaches to problem-solving with solution-first imagination-based problem-solving.