Besides the broad-based CB-level courses, students would be equipped with marketing research, consumer behavior, and eMarketing concepts from Marketing, as well as business intelligence systems, data management (data mining and data warehousing) and multichannel information management concepts from Information Systems. These are supplemented with numerous elective courses covering contemporary and cutting-edge issues in the Information Systems and Marketing fields. The rigorous programme would permit students to:
Acquire substantive knowledge to help them to conceptualize, design, implement, and manage marketing campaigns that appeal to consumers in the digital age.Apply emerging technologies and systems to enhance marketing initiatives.Leverage multi-disciplinary marketing and information technology skills to address the marketing challenges presented by the dynamic business environments for organizations today.Intended Learning Outcomes of Major (MILOs)Programme-Specific Skills
Demonstrate the ability to creatively design and manage innovative marketing campaigns efficiently and effectively using emerging technologies.Demonstrate the attitude and ability to discover innovative business solutions through identification of key market trends and exploit emerging business opportunities.Demonstrate the attitude and ability to discover the potentials of information technologies in customer relationship management. General and Transferable Skills
Demonstrate key knowledge and skills in business and management specific disciplines.Communicate effectively in English and Chinese.Apply creative and critical thinking in solving business-related problems.Attain personal and team goals using individual and interpersonal skills.Demonstrate awareness of ethical and global issues in business.
