Aims of Major
  • Prepare students to adapt and contribute in various working environments in China and global markets;
  • Enable students to integrate marketing knowledge and broader skills to solve real business problems for companies;
  • Develop students? creative thinking, critical thinking and analytical ability;
  • Enhance students? language and communication skills;
  • Develop their leadership and teamwork ability;
  • Nurture students with a careful balance of intellectual, vocational and practical constituents making them a person with an inquiry mind, independent thinking, good work attitude and self-confidence.
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