Aims of MajorPrepare students to adapt and contribute in various working environments in China and global markets;Enable students to integrate marketing knowledge and broader skills to solve real business problems for companies;Develop students? creative thinking, critical thinking and analytical ability;Enhance students? language and communication skills;Develop their leadership and teamwork ability;Nurture students with a careful balance of intellectual, vocational and practical constituents making them a person with an inquiry mind, independent thinking, good work attitude and self-confidence.