• The Master of Design (Smart Service Design) (SSD) is an interdisciplinary specialism focusing on designing at the intersection of business, technology, and human ingenuity to create meaningful service interventions for broader societal and business challenges.
  • This specialism expands the scope of design beyond the current commercialized and compartmentalized professional practices by orienting it towards the "socio-technical dimension of design" with a critical, systemic, and human-centered perspective within the context of service.
  • The specialism is designed to nurture students and develop their theoretical and practical knowledge of service design.
  • SSD fosters the extension of students' abilities through a deep understanding of the technological, commercial, societal, and organisational contexts, presenting the transformation of design opportunities into new and sustainable service experiences.