Through theories and project-based modules, students are encouraged to look afresh into all aspects of how media impacts our lives, ranging from technological innovation and development for?human-machine interfaces to creative content design for digital entertainment. The course starts with the building blocks of human psychology, game design, and on-line entertainment and encourages students to look beyond technology by finding value in innovation to shape the path of what digital entertainment can become.

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Characteristics

The programme features?streams?that are aligned with the latest advances in both research and industry. Students will gain a comprehensive understanding of the latest video game development, management, and marketing techniques in our Game Development stream. Fast track their career by specialising in the latest content technologies in our Social, Mobile, and Internet stream. Maximise impact and value of any multi-media design by understanding creative processes and how people interact with media in our Applied Design Psychology stream. Students of all streams learn entrepreneurial thinking and the skills needed to give them a competitive edge in the fast paced multimedia technology and entertainment industry.

The programme is for those who are keen to lead in the digital entertainment industry. It is designed to open creative possibilities in the minds of the students by exploring cross-disciplinary media applications and technologies. Through theories and project-based modules, students are encouraged to look afresh into all aspects of how media impacts our lives, ranging from technological innovation and development for?human-machine interfaces to creative content design for digital entertainment. The course starts with the building blocks of human psychology, game design, and on-line entertainment and encourages students to look beyond technology by finding value in innovation to shape the path of what digital entertainment can become.