Programme Aims
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in areas such as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Features
- Equips students with sound knowledge and skills in marketing and related areas
- Offers a comprehensive range of marketing electives
- Covers applied marketing and leading-edge marketing practices and issues
Characteristics
The programme provides an in-depth marketing context in which students have the opportunity to develop knowledge and skills in specialist areas of marketing activity. The breadth of the specialties can be strengthened through a wide range of marketing elective subjects. As members of the largest marketing faculty in Hong Kong, our staff pursue a full range of specialisations and research interests.
