The BBA (Hons) in Financial Services is part of the BBA (Hons) Scheme. The Learning Outcomes for the PolyU BBA are driven very directly by the mission of the University, which is, in turn, a reflection of its well-defined place in the Hong Kong community and the nature of its incoming students. The Learning Outcomes set out below, therefore, represent a balance between the continuing need for ‘practicality’ in programs and the pressing need for ‘whole person development’ in our students.