The aim of the Scheme?is to educate innovative problem-solvers, equipping them with the necessary intellectual, technical and managerial skills that will facilitate their development as designers who can invent new futures. We offer four design specialisms, including Advertising Design, Communication Design, Environment and Interior Design, and Product Design.
Programme Characteristics
Students applying for the Scheme may choose between four different design disciplines:
- BA(Hons) in Advertising Design,
- BA(Hons) in Communication Design,
- BA(Hons) in Environment and Interior Design;?and
- BA(Hons) in Product Design.
The?BA(Hons) Scheme in Design provides students with multiple learning environments to assist them in their development of specific design competencies and general transferable skills. While students will be given the flexibility to choose from different learning pathways, emphasis will be placed on interdisciplinary thinking and teamwork.
The School also encourages the development of creative thinking through independent learning, experimentation with creative and contextual research processes and the questioning of existing design paradigms. The programme networks with other leading design schools around the world?provide students with the opportunity to participate in international collaborative projects and enroll on student exchange programmes. Overseas study visits, which students organise in concert with faculty, are offered as Electives. The School?s close relationship with the design industry allows students to engage in work-integrated projects with input from clients, as well as summer industrial placements.
