The program focuses on teaching students how to make good use of information and business analytics knowledge for building data-driven strategies, enhancing performance and facilitating evidence-based discussion for problem solving. It develops students? business analytics competency and hands-on experience in solving real business problems in various areas such as finance, marketing, healthcare, etc.

Their expectation is that graduates from the program are able to integrate cross-disciplinary knowledge with analytics to manage complex data structures in a business environment; analyze real business problems using various business analytics tools and play leading roles in successful business strategy execution using analytics.