• Design attracts attention. And this is necessary for a view of the current market situation because the differences in products are increasingly disappearing for consumers. As a designer, translate the core content of a message into visual language and prepare abstract knowledge in an informative and tangible way.
  • In the function of the translator - regardless of focus, such as communication, media, and product design or illustration - students analyze and ask critical questions in order to convey messages in a targeted manner. They need a feeling for the needs of future use so that the design meets their requirements.