• Confidence and skepticism the digital change meets with a mixed echo among German entrepreneurs and founders. It is clear that companies today already have to initiate and further develop digital change processes. For this task, managers with a digital mindset are required who can contribute their specialist knowledge in business administration, process management and IT know-how in the best possible way.
  • The specialization Digital Transformation in the Master program General Management provides students with the competences and specialist knowledge to drive digital change processes in companies. Students will learn how to develop digital strategies and business models, how to introduce changes through models of innovation and change management and how and which IT technologies can use efficiently.