Two words: digitization and opportunities. Products and content are brought to customers in a variety of ways. The Internet, in particular, has long been the focus of advertising measures. It's not just about sales. The digital age requires that marketing:
- a suitable image is defined and consolidated.
- plays target-group-oriented campaigns.
- Users convince and bind.
- builds loyal customer relationships.
- distinguishes a product from the competition through unique selling points.
- acts cross-medially in relevant channels.
- Measures analyzed, evaluated and optimized.
- Creatively developed new approaches.
