• Digital change does not only confront companies with the challenge to technically restructure processes and business procedures but also to actively involve their employees during the entire change process. This requires managers to have special skills that go beyond the technical and methodological knowledge of business management.
  • In the specialization Digital Management in the Bachelor programme International Business students will acquire important specialist knowledge and skills in order to increase the efficiency and competitiveness of companies through digital strategies and to develop new digital business models.