• The sports industry is diverse, highly emotional and a gigantic market. Multi-million dollar transfers in football, athletes with advertising contracts in the eight-figure range and merchandising with outstanding sales figures shape the picture in professional sports and require one thing above all: highly qualified management.
  • Whether for sports clubs or associations, in mass and elite sports or in the free economy: the fascination of sport can be managed through intelligent marketing, used profitably and transferred to products and services. Digital media and their rapid development play a central role and open up new opportunities in sports marketing: Fan communities on Facebook, sports apps or live broadcasts on the Internet are important success factors in the marketing mix and require a lot of expert knowledge for targeted use.