• Strong brands stand for quality and are a key driver for buying decisions and customer loyalty, especially in times of increasing imitators. Today, premium brands are no longer reserved only for high society but address broad sections of the population, we encounter them in department stores as well as in select boutiques and generate millions of euros in sales.
  • Above all in the fashion sector, more and more renowned brands are establishing their own young fashion labels, relying on a digital presence in fashion blogs, cooperating with the stars of the YouTube scene, investing in a digital fan base and thus also capturing young target groups.