• The magic of big events is unbroken and has always inspired people around the world. It is not for nothing that the large event arenas are still being built along the lines of the Roman Colosseum or the Greek amphitheater. The great events that made history, entertained the people and served political goals once took place here. 
  • Even today, events have an unbroken appeal for all generations. In this way, new concepts and marketing ideas are constantly emerging in the event industry. Formats like flash mobs are a good example of the impact social media has on events. Virtual events will increase in the coming years and visitors to events using 3D glasses are already opening up new fascinating worlds via virtual reality.