• In the course of globalization, it is becoming increasingly important for companies to recognize the needs of consumers at an early stage. 
    Marketing is a multifaceted field that deals with market developments, current and future trends and consumer behavior in order to gain competitive advantages early on with innovative measures.
  • It is important to make certain customer groups aware of a brand (brand awareness) and to activate it for purchase. The long-term goal is for customers to develop brand loyalty and bond emotionally to the brand.