- Globalization and advancing digitalization of the markets are increasingly turning the usual processes between manufacturers, retailers, service providers and consumers upside down. Almost every day there are new opportunities and challenges in international business that need to be recognized and used in a good time.
- The complexity and high dynamics of the globally networked world, therefore, require one thing in any case: intelligent management at the highest level. Provide students with the relevant methods and tools to successfully counter the permanent change in the global economy.