- The master's program imparts cultural-scientific competence and media knowledge from different disciplines. In research and practice, students deal with media practices in globally networked and differentiated forms of society in order to be able to take a stand at an appropriate distance.
- The course is research-oriented and aims in particular to encourage students to conduct independent research in the media on the basis of different scientific perspectives and methods.
- During the studies, students acquire the necessary qualifications to take responsibility for the media knowledge of the culture.