• This MSc is a CGE-accredited, full-time program with eight months of courses followed by work experience or a research project.
  • This MSc offers a double-competency approach that recruiters are looking for. 
  • Students are trained in the core must-have competencies required for future marketing or business development professionals: 
    • Brand management
    • Innovation & creativity
    • Strategic marketing
    • Marketing analytics
    • Consumer insights
    • International scale-up
    • Application of operational marketing
    • Sales & business development. 
  • Recent projects include market research for start-ups in the SKEMA Ventures incubator; a study of tourist habits for Galimard perfumery in Grasse; developing a better in-store customer experience for Leroy Merlin; exploring business development options for a local craft brewery.
  • Companies contribute regularly to courses (Frost & Sullivan, Procter & Gamble, IBM, Valeo, Kantar, L’Oréal,...), thus providing a strong sense of operational realism and insight into their own business.