• This MSc is a CGE-accredited, full-time program with eight months of courses followed by work experience or a research project.
  • This MSc produces graduates who are competent, practised and experienced in three key areas the​ job market requires: project management, new technologies and web marketing, and the development of new business ideas.
  • The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year, companies come to SKEMA to present projects they would like students of this MSc to manage.
  • They are real-life assignments with expected deliverables, budget, and deadlines to respect. Students choose the project they would like to work on and start working immediately.
  • The program is structured so that students are presented with relevant web marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed.
  • Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Le Village by CA, Air Cannes, the Opera of Nice, Nike, various startups. Projects included product launches, website creation, mobile app, web-marketing, events management, re-branding, communication plan, strategy, social network.