- This program is available with a Short track which is of 15 months and a Long track (2-year MSc option): 12 months (1st year) + 15 months (2nd year).
- France occupies a unique position, excelling in cultural diversity, scientific endeavours, hospitality and business acumen. The program uses examples from global industries where France excels to teach advanced marketing theory and techniques.
- The curriculum also includes a dissertation and a program focused on accruing professional experience.
- It provides a unique challenging experience for students while maximizing their opportunities for long-term personal and career development.
- The MSc Marketing French Excellence prepares students for a career in international marketing by:
- Focusing on French centers of excellence as benchmarks for developing wide-ranging knowledge and understanding of France’s outstanding position in international marketing.
- Analyzing in detail marketing strategy and tactics in different French industries to develop distinctive applicable techniques.
- Providing managerial and operational skills needed to excel in the world of international marketing.
- Studying recent developments in French academic research and practical problem-solving to develop the ability to adapt and innovate in real-time.
- According to Eduniversal Ranking 2021 of the best Masters, AM and MBA - Marketing Category, it ranked #5.