• The MSc International Marketing and Brand Management is a full-time Master’s degree program taught in English that offers insight into marketing and brand management characterized by digital change while also providing key digital certifications.
  • This program is available with a Short track which is of 15 months and a Long track (2-year MSc option): 12 months (1st year) + 15 months (2nd year).
  • Its curriculum focuses on the efforts to create, communicate and deliver value through brands, products, and services attractive for consumers while making a comprehensive review of the ways to manage beneficial customer relationships in order to develop business.

  • At the end of the program, students are able to:

    • Master the fundamentals of brand and product management with a good knowledge of key branding concepts and analytical thinking skills about brands.
    • Know how to develop an effective integrated marketing communication strategy and integrate digital communication in order to best communicate the brand’s value to customers.
    • Know how to develop multi-channel business performance by building on sales force management and trade marketing actions while also developing successful management of retail operations and category management.
    • Understand the specificities of services marketing and know-how to develop successful marketing strategies in this field.
    • Recognize the ethical issues that arise in marketing contexts and develop skillful ethical decision-making habits in relation to all marketing decisions involved in the marketing mix.