• This program is available with a Short track which is of 15 months and a Long track (2-year MSc option): 12 months (1st year) + 15 months (2nd year).
  • The Digital Expertise for Marketing program is intended for students who aim to pursue careers in the digital marketing world.
  • During the program, students will be exposed to the current issues facing marketing managers, including, among others, how to navigate the complex social world of digital culture, engage with tools to better target consumers and increase sales, apply creativity to design and conceive and apply meaningful metrics.
  • The courses tackle emerging and challenging subjects such as digital advertising, influencer communication management, business models based on artificial intelligence, omnichannel marketing and sales, and community management.
  • At the end of the program, students will be able to:
    • Implement digital transformation in companies based on the overall strategic vision and apply knowledge of digital disruption techniques
    • Design digital marketing communications and effectively deliver these communications to the target audience using a mix of digital media
    • Analyze quantitative and qualitative company-level and industry-level data and draw managerial insights based on the data analysis
    • Implement multi-channel distribution strategies driven by e-commerce and m-commerce sales
    • Understand the basics of designing successful digital products (websites and apps)