• This program is available with a Short track which is of 15 months and a Long track (2-year MSc option): 12 months (1st year) + 15 months (2nd year).
  • The MSc Luxury Marketing prepares students for solid, successful careers in the luxury industry. Its primary aim is to develop experts and multicultural executives in luxury marketing with innovative perspectives and creative skills.
  • Students learn and implement knowledge and skills that enable them to:
    • Develop brand equity and construct a strong brand portfolio
    • Develop highly pleasurable, experience-based, omnichannel strategies providing luxury experiences throughout the customer journey
    • Master the different communication disciplines and tools in order to develop efficient integrated marketing communications strategies for luxury brands and companies
    • Master the fundamentals of digital communication processes in luxury industries
    • Work effectively with digital/social media experts in order to create value and relevant digital content through the digitalisation of communication processes for luxury brands
    • Use digitalisation in luxury hospitality to personalise luxury service and build online exclusivity and loyalty
    • Master how to put the in-store luxury experience online and bring the online experience in the store
    • Manage a luxury brand with an origin and brand heritage
    • Understand the specificities of hospitality marketing and develop successful marketing strategies in this sector