Graphic Designer Jobs

There are many types of graphic designers with different skill sets and job responsibilities. Most of the graphic designers have slightly overlapping job roles. Some of the important jobs of a graphic designer based on their specialization and niche are listed below for your reference. 

Visual Designer

The responsibility of a Visual Designer is the combination of the work of a UI designer and a graphic designer, in other a visual designer can create various designs like web banner ads, email templates, landing pages, etc. Visual designers don’t require the knowledge of coding. They create visual layouts for digital projects on the basis of client briefing. 

Most companies prefer individuals having marketing expertise in certain areas. The desired technical skills from a visual graphic designer are the knowledge of using different designing software like Adobe InDesign, adobe photoshop, adobe illustrator, etc, and other technical skills such as digital (UI, UX, sketch), typography, typesetting, design principles, etc. Some non-technical skills desired from a visual designer are creativity, communication, strategy and problem-solving. 

The starting salary of a Visual Graphic Designer in India is INR 2,40,000 which can reach as high as INR 13,50,000 with increasing experience. The basic responsibilities of a visual designer are-

• Design interface layouts, logos, icons and infographics for websites, mobile devices, apps, games, etc. by keeping in mind the brand guidelines and brand identity.
• Work with IT and business teams and coders.
• Design email marketing items and interacting materials.

Also See: Graphic Design Courses After 12th

Marketing Designer

A marketing graphic designer creates digital images, illustrations and presentations for companies keeping in view the market demands and trends to promote the goods and services of their company. They keep in mind the brand identity and typography throughout their work. 

The average starting salary of a marketing designer in India is INR 2,20,000 which can be INR 4,39,000 for a senior marketing graphic designer. The desired technical skills of a marketing designer are graphic designing, adobe creative suite, HTML, CSS, layout designing, email campaigns, PowerPoint, Photoshop, social media marketing, content marketing, etc.

User Interface Designer

The responsibility of a UI designer is to work with UX designers and design user interfaces that are attractive and leave a lasting impression on the users. The average salary of a UI designer in India is INR 5,00,000 which can increase up to INR 10,00,000 with experience. The desired skills of a UI designer are graphics design, JavaScript, UI, UX, Adobe creative suite, visual design, HTML, CSS, frontend designing, user research, usability studies, etc, The basic responsibilities of a UI designer are-

• Understand the requirements and style design systems, patterns and user interfaces.
• Visualizing screens and identifying design problems.
• Present creative ideas to clients and take feedback from them to implement the change.
• Develop and maintain documentation of style guidelines.

Publication Designer

As the name suggests the work of a publication graphic designer is to create attractive documents which are suitable for printing using special software. They design and create brochures, pamphlets, flyers, leaflets, newsletters, posters, etc. The starting salary of a publication designer in India is INR 2,18,000 which can increase up to 59% for an experienced individual. The skills of a publication designer include graphic design, InDesign, Adobe creative suite, art direction, Photoshop, design solutions, photography, technical manuals, print production, etc.

Packaging Designer

The work of a packaging designer is to design prototypes for packaging that will be appealing to the customers. Packaging designers conceptualize the design requirements and bring their ideas to life. They design packaging materials based on the client’s requirements. Good knowledge of adobe creative suite and 3D design software is necessary to become a packaging graphic designer. 

Some other essential skills required to be a packaging designer are adobe creative suite, layout designing, CAD, design solutions, package designs, product development, Photoshop, project management, concept development, solid works, art direction, product design, photography, etc. The average salary of a packaging designer in India is INR 3,70,000, which can reach up to INR 12,00,000 with increasing experience.

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